Nescafé Dolce Gusto - "Creativity Reinvents The Classics"

Publicis Conseil

Publicis Conseil Paris, France

Awards

24415

Brand: Nescafé Dolce Gusto
Country: France

Advertiser: Nescafé

Title	Creativity Reinvents The Classics
Title (original language)	Réinventer les Classiques (anglais)
Agency	Publicis Conseil
Campaign	Creativity Reinvents The Classics
Advertiser	Nescafé
Brand	Nescafé Dolce Gusto
Date of First Broadcast/Publication	2016 / 9
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story	will.i.am réinvente le tube planétaire d'Otis Redding « (Sittin' On) The Dock of the Bay », pendant que NESCAFÉ® Dolce Gusto® transforme une simple tasse de café classique en une expérience café étonnante et jamais vue.
Media Type	Case Study
Length	118 seconds
Soundtrack	(Sittin' On) The Dock of the Bay
Director	Variable
Production Company	The Gang Films
Agency Producer	Pierre Marcus
Agency Producer	Benjamin Besnainou
Sound Producer	Boris Jeanne
Sound Production	Prodigious
Production Company Producer	Jean Villiers
Head of Production	Jeanne-Marie de la Fontaine
Post Production	Karine Friang
Post Production	Prodigious
Director of Photography (DOP)	Chris Sabogal
Business Affairs	Carlos Serrano
Business Affairs	Till Buisson
Business Affairs	Romain Busnel
Music	will.i.am .
Actor / Celebrity	will.i.am .
Executive Creative Director	Olivier Desmettre
Executive Creative Director	Fabrice Delacourt
Copywriter	Simon Dhamelincourt
Art Director	Quentin Schweitzer
Art Director	Anick Gourlaouen
Account Manager	Laurent Duvivier
Account Manager	Vanessa de Brosses
Account Manager	Emilie Jeanneau
Account Manager	Benjamin Mollier
Account Manager	Gersende Boillot
Account Manager	Anne Combe
Account Manager	Louise Bolzinger
Account Manager	Siham Cheikh
Strategic Planner	Alastair Maclean
Strategic Planner	Megan Gutman
Strategic Planner	Daniel Groh
Social Media Expert	Marion Meyer
Media Planner	Nicolas Izel
Advertising Manager	Axel Touzet
Chief Marketing Officer (CMO)	Céline Colin
Marketing Director	Irene Balascas