Brett Craig
Chief Creative Officer at Deutsch, Los Angeles
Los Angeles, United States
TitleTest Kitchen by Taco Bell
Agency
Campaign Test Kitchen by Taco Bell
Advertiser Taco Bell
Brand Taco Bell
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. 
 
WAIT RESERVATIONS FOR FAST FOOD?
With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant. 
 
RESERVATIONS SOLD OUT IN JUST 34 SECONDS 
Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work). 
 
VIP ACCESS NEXT LEVEL INNOVATION 
Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit. 
Media Type Case Study
Length
Chief Creative Officer
Designer
Production Company
Director
Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Creative Team
Creative Team
Executive Creative Director
Executive Creative Director
Producer
User Experience Designer
User Experience Designer
Interface Design
Interface Design

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started