|Title||Test Kitchen by Taco Bell|
|Campaign||Test Kitchen by Taco Bell|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Story|| We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. |
WAIT RESERVATIONS FOR FAST FOOD?
With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant.
RESERVATIONS SOLD OUT IN JUST 34 SECONDS
Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work).
VIP ACCESS NEXT LEVEL INNOVATION
Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit.
|Media Type||Case Study|
|Chief Creative Officer||Pete Favat|
|Agency Producer||Vic Palumbo|
|Agency Producer||Steven Frailey|
|Agency Producer||Laura Furney-Howe|
|Agency Producer||Shacole Hamlett|
|Agency Producer||Paul Roy|
|Agency Producer||Taylor Donaldson|
|Agency Producer||Dan Sweeney|
|Creative Team||Vince Feliciano|
|Creative Team||Josh Cassidy|
|Executive Creative Director||Brett Craig|
|Executive Creative Director||Guto Araki|
|User Experience Designer||Richard Stewart|
|User Experience Designer||Corey Newhouse|
|Interface Design||Cris Strittmatter|
|Interface Design||Delphine Lin|
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