Peter Smith
Editor at Hornet Inc
Los Angeles, United States
TitleNut : PlayStation Portable
Agency
Campaign Nut : PlayStation Portable
Advertiser Sony
Brand Sony Playstation Portable (PSP)
Product PlayStation Portable (PSP)
Business Sector Video Games/Consoles
Tagline PSP: It's like a nut you can play with outside.
Story Excellent spot, selling the portability, with maybe a double entendre. For PlayStation, substititute "nut." One squirrel throws a nut at the other's tree hole, telling him to come play. The tree squirrel is busy playing; he doesn't know about the types of nuts you can play with outside.
Media Type Television
Length
Market United States
Executive Creative Director
Director
Model Making
3D Character
3D Character
Animation
Animation
Animation
Editor
Creative Director
Editor
Sound Design Company
Production Company Hornet Inc
Art Director
Copywriter
Associate Creative Director
Associate Creative Director
Editing Company

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