|Title||Nut : PlayStation Portable|
|Agency||TBWA\CHIAT\DAY LOS ANGELES|
|Campaign||Nut : PlayStation Portable|
|Brand||Sony Playstation Portable (PSP)|
|Product||PlayStation Portable (PSP)|
|Business Sector||Video Games/Consoles|
|Tagline||PSP: It's like a nut you can play with outside.|
|Story||Excellent spot, selling the portability, with maybe a double entendre. For PlayStation, substititute "nut." One squirrel throws a nut at the other's tree hole, telling him to come play. The tree squirrel is busy playing; he doesn't know about the types of nuts you can play with outside.|
|Executive Creative Director||Rob Schwartz|
|Model Making||Stanley Illin|
|3D Character||Stanley Illin|
|3D Character||Yuli Liao|
|Creative Director||Jerry Gentile|
|Sound Design Company||Slappo Music and Sound Design|
|Production Company||Hornet Inc|
|Art Director||Blake Kidder|
|Associate Creative Director||Doug Mukai|
|Associate Creative Director||Brett Craig|
|Editing Company||Venice Beach Editorial|
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