Chief Creative Officer/Partner
at
North Castle Partners Advertising
Stamford, United States
| Title | Crying Indian |
| Agency | North Castle Partners Advertising |
| Campaign | Crying Indian |
| Advertiser | Keep America Beautiful |
| Brand | Keep America Beautiful |
| Posted | December 1999 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Back By popular Neglect |
| Story | A bus stop in "Anytown USA," . A poster depicting a famous indian face is hung inside the bus shelter. A "tear" appears on the face when people board a bus and leave litter scattered behind them. |
| Philosophy | This commercial recalls the tear and image of "Iron Eyes Cody", the famous Native American who beginning in 1971, was featured in a series of Keep America Beautiful service ads. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Jonathan Iafeliece |
| Copywriter | Stephen Mark |
| Art Director | Steven Garbett |
| Agency Producer | Jack Blandford |
| Director | Mark Benjamin |
| Production Company | Benjamin Production, Inc |
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