Chief Creative Officer/Partner
at
North Castle Partners Advertising
Stamford, United States
| Title | Griffey |
| Agency | North Castle Partners Advertising |
| Campaign | Griffey |
| Advertiser | Nabisco |
| Brand | Sportz |
| Posted | April 2000 |
| Product | Crackers |
| Business Sector | Biscuits, Bread, Crispbread |
| Tagline | Wanna Try New Sportz |
| Philosophy | The goal of advertising is to introduce this exciting new snack to kids aged 6-12 and to make Sportz the brand that kids ask their parents for. |
| Problem | Our objective was to aggressively launch the new sports-shaped snack cracker from Nabisco Sportz. A major new launch from Nabisco, Sportz comes in two flavors, Cheddar and Pizza, and features 6 different sports shapes. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Jonathan Iafeliece |
| Copywriter | Stephen Mark |
| Art Director | Steven Garbett |
| Agency Producer | Jack Blandford |
| Director | Marcus Raboy |
| Actor / Celebrity | Ken Griffey Jr. |
| Production Company | Gas, Food, and Lodging |
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