Jonathan Iafeliece
Chief Creative Officer/Partner at North Castle Partners Advertising
Stamford, United States
TitlePatch vs. Blemish
Agency
Campaign Patch vs. Blemish
Advertiser Chattem, Inc.
Brand pHisoderm Blemish Patch
PostedJuly 2000
Business Sector Hygiene & Personal Care Products
Tagline Sleep it off.
Story A pretty, young blonde sticks a pHisoderm Patch on an unwanted blemish. She then tucks herself into bed and out from under the bed appears a man (The Patch) in a white, full body suit. He lifts open the comforter and reveals a little fat man (The Blemish) in a red, full body suit. The Patch then proceeds to throw the Blemish all around the room, beating him into submission and taunting him to fight back. The message is clear. The Patch fights blemishes while you sleep.
Media Type Television
Length
Market United States
Copywriter
Art Director
Agency Producer
Director
Production Company
Creative Director

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