Ed Morris
Director at Rattling Stick
London, United Kingdom
TitleBig Mac x Bacon Collaboration
Campaign Big Mac x Bacon Collaboration
Advertiser McDonald's
Brand McDonald's
PostedMay 2018
Business Sector Department Stores, Supermarkets
Story We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Media Type Case Study
Editorial Offline
Global Chief Creative Officer
Global Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Agency Producer
Agency Producer
Account Executive
Account Executive
Account Supervisor
Account Director
Group Account Director
SVP, Management Director
Director of Content Strategy
VP, Strategy
Product Management
Studio Director
Production Artist
Senior Digital Project Manager
Production Company Frank Content
Line Producer
Executive Producer
Director of Photography (DOP)
Food Stylist
Food Stylist
Color Assist
Executive Producer
Motion Graphics
Motion Graphics
VFX Artist
VFX Artist
VFX Assistant
Casting Director
Audio Post Production
Audio Engineer
Photography Studio Fuze Reps
Media Agency
PR Agency
Chief Marketing Officer & SVP
Marketing Officer
Senior Marketing Manager
National Marketing Manager
Sr. Manager Media, CRM & Partnerships
Digital Officer
Digital Social Media Manger
Regional Marketing Supervisor
National External Communications Manager

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