| Title | Big Mac x Bacon Collaboration |
| Agency | Cossette |
| Campaign | Big Mac x Bacon Collaboration |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | May 2018 |
| Business Sector | Department Stores, Supermarkets |
| Story | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
| Media Type | Case Study |
| Length | |
| Colorization | Alter Ego |
| Editorial Offline | Married to Giants |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Group Creative Director | Simon Clancy |
| Creative Director | Ed Morris |
| Creative Director | Troy McGuinness |
| Creative Director | Patrick Michaud |
| Art Director | Spencer Dingle |
| Copywriter | Jordan Hamer |
| Copywriter | Ben Duquette |
| Designer | Oleg Portnoy |
| Agency Producer | Barb Gibson |
| Agency Producer | Marie-Pier Poulin |
| Account Executive | Yvonne Li |
| Account Executive | Michaela Crompton |
| Account Supervisor | Asmait Hailu |
| Account Director | Lindsay Mertiri |
| Group Account Director | Serene Gaspar |
| SVP, Management Director | Kathy McGuire |
| Director of Content Strategy | Youri Hollier |
| VP, Strategy | Scott McKay |
| Product Management | Chloe Drolet |
| Studio Director | Raquel Mullen |
| Retoucher | Trevor Gauthier |
| Production Artist | Graham Washer |
| Senior Digital Project Manager | Jeff Maynard |
| Production Company | Frank Content |
| Director | Craig Brownrigg |
| Line Producer | Marie Robertson |
| Executive Producer | Danielle Kappy |
| Director of Photography (DOP) | Stuart Campbell |
| Food Stylist | Carol Brown |
| Food Stylist | Noah Witenoff |
| Colorist | Wade Odlum |
| Color Assist | Kevin Wu |
| Executive Producer | Cheyenne Bloomfield |
| Motion Graphics | Ian Flaig |
| Motion Graphics | Rob Fisher |
| VFX Artist | Steven McGregor |
| VFX Artist | Andres Kirejew |
| VFX Assistant | Sebastian Boros |
| Casting Director | Steven Mann |
| Editor | Raj Ramnauth |
| Audio Post Production | Berkeley |
| Audio Engineer | Jared Kuemper |
| Photography Studio | Fuze Reps |
| Photographer | Carlyle Routh |
| Media Agency | OMD Toronto |
| PR Agency | Weber Shandwick - Toronto |
| Chief Marketing Officer & SVP | Antoinette Benoit |
| Marketing Officer | Hope Bagozzi |
| Senior Marketing Manager | Jean-Guillaume Bertola |
| National Marketing Manager | Rebecca Smart |
| Sr. Manager Media, CRM & Partnerships | Solange Bernard |
| Digital Officer | Lara Skripitsky |
| Digital Social Media Manger | Rashel Hariri |
| Regional Marketing Supervisor | Mélissa Hains |
| National External Communications Manager | Adam Grachnik |
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