Ed Morris
Director at Rattling Stick
London, United Kingdom
TitleBig Mac x Bacon Collaboration
Agency
Campaign Big Mac x Bacon Collaboration
Advertiser McDonald's
Brand McDonald's
PostedMay 2018
Business Sector Department Stores, Supermarkets
Story We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Media Type Case Study
Length
Editorial Offline
Colorization
Global Chief Creative Officer
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