Ed Morris
Director at Rattling Stick
London, United Kingdom
TitleMichael’s Story
Agency
Campaign Made in the Royal Navy
Advertiser Royal Navy
Brand Royal Navy
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
Philosophy The Royal Navy has released two new commercials in its high-profile “Made in the Royal Navy” recruitment campaign, aimed at showcasing the wealth of possibilities it offers recruits.

“Michael’s Story”, the first of the films created by Engine agencies WCRS and Trailer Park, follows the journey of a young man from a small town who yearns for a more adventurous life.

Michael joins the Royal Navy and grows from strength to strength, relishing the challenges, opportunities and camaraderie of his new life.
The second commercial, “Making A Difference” showcases the wealth of opportunities and benefits offered by the Royal Navy, as it follows the story of a young man who joins expecting to spend his time training for military conflicts but is instead surprised and deeply moved by the scale of disaster relief and humanitarian aid.
The films star real Navy recruits and feature true stories of personal development, generated using research and big data analytics, and communicate that in the Navy it’s possible to become someone you never thought you’d be.

Both films are based on the lives of real Royal Navy personnel and star real recruits.The campaign will run on TV, cinema, VoD and social until 12th August.
Last month, The Royal Navy and RAF re-appointed Engine to handle their combined advertising account, following a statutory review overseen by the Crown Commercial Service. The account is lead by Engine’s creative agency, WCRS.
Media Type Television
Length
Creative Agency
Creative Agency
Creative Director
Executive Creative Director
Designer
Project Manager
Planners
Creatives
Creatives
Account Management
Account Management
Account Management
Agency Producer
Agency Producer
Media Agency
Production Company
Executive Producer
Director
Director
Director of Photography (DOP)
Director of Photography (DOP)
Director of Photography (DOP)
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Producer
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Editor
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Colourist
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Music and Sound Production

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