Martin Cowman
Creative Director at TBWA\Dublin
Dublin, Ireland
TitleThe power of one
Agency
Campaign The power of one - The Department of Communication
Advertiser The Department of Communications, Energy & Natural
Brand Power of One
PostedMay 2008
Business Sector Energy Production, Raw Materials & Minerals
Tagline At the end of the day It's good to switch off.
Story Our challenge was to enhance the strong will on the part of the people of Ireland to act on the energy issue, and turn this into real and measurable change.
Problem Building awareness on types of sources of energy their costs and environmental impacts.

• Raising awareness of the impact that inefficient energy use has on driving up costs and economic and environmental impacts.

• Inform and empower – home, business and sectoral users on best practice energy savings.

• Complement existing programmes.

• Create strong and relevant partnerships
Media Type Print
Art Director
Copywriter

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