Sergio Henriques
Director at Tangerina Azul
Lisboa, Portugal
Title (original language)Futegatas
Campaign Footbabes
Advertiser Ambev
Brand Guaraná Antártica
Product Soft Drink
Business Sector Soft Drinks, Tonics
Story We are on the beach in Brazil. The action centres on a women's football match. The referee blows the whistle for half time. One of the players drinks a mouthful of Guaraná Antártica while she looks at the goal. The match starts up again. The player who drank Guaraná scores a spectacular goal and celebrates by lifting up her shirt and running round with her arms out to the side (like an airplane), breasts in the wind. The crowd is delirious. We hear the jingle being chanted: "Why? Might it be Guaraná Antártica ?"
Media Type Television
Market Portugal
Creative Director
Production Company
Art Director
Agency Producer
Agency Producer
Account Director
Account Executive

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