| Title | Not Your First Day |
| Agency | TBWA\Manchester |
| Campaign | Not Your First Day |
| Advertiser | Northwest Development Agency |
| Brand | European Computer Driving Licence (ECDL) |
| Posted | June 2004 |
| Product | Qualification |
| Business Sector | Government & Other Authorities |
| Tagline | Is you CV complete without it? |
| Philosophy | Disruptive idea Turn ECDL into an expected qualification, not an optional course Vision Your CV is not complete without it |
| Philosophy (original language) | The campaign targets the working population, people returning to work and young adults preparing for work. Regional businesses will also be targeted to show how ECDL is an essential qualification for their employees and an essential investment in the efficiency of their company, as realised by the NHS, the MoD and the Civil Service. ECDL is an internationally recognised qualification and serves both the employer and job seeker in its clear definition of essential computer skills. |
| Problem | Convention Encourage people that it would be nice for them to know more about using a computer Insight Intent is not enough |
| Problem (original language) | Through the Agencys North West NODE, the body responsible for the management of the project, a million pound advertising campaign has been launched to increase the take up of ECDL in the region by a projected 65%. |
| Media Type | Television |
| Length | |
| Creative Director | Danny Brooke Taylor |
| Director | Jonathan Greenhalgh |
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