Stephen Maher

Stephen Maher

CEO/Chairman at MBAstack
London, United Kingdom

About me

Stephen is the Chair and CEO of customer experience agency MBAstack which fuses creativity , technology and data equally and with agility for its clients - which include Shell, Smarty, The Royal Mail , Peugeot Citroen , the UK Government and Virgin Red . MBAstack is a DIT Export Advocate, is one of the few agencies to be awarded IPA CPD Platinum 6 years running for its talent development, and is a proud supporter of programmes such as Creative Pioneers and The Real London Living Wage encouraging more diverse and disadvantaged talent into the industry . After graduating with an MA in Modern History from Balliol College Oxford in 1983, Stephen entered agency account management for agencies including AMV/BBDO and TBWA/ Simons Palmer before founding MBA in 1994 and then merging it with MSQ’s Stack in 2021. Stephen is also Chair of the DMA , Ambassador /previous Chair of The Marketing Society as well as an IPA Fellow, Council Member and previous Chair of the IPA Effectiveness Board. He is an Oystercatchers Fellow, a Fellow of the Royal Society of Arts, an E2E Ambassador, a Scale Up Institute Ambassador and sits on the Commercial Board of BAFTA . A keen Chelsea fan and failed rock guitarist, Stephen lives in South London with his wife and four children.


April 2013 - Present (11 years)
The Marketing Society is an exclusive network of 2,600 senior marketers (and counting). We encourage our members to become bolder marketing leaders, helping them to think differently about the challenges they face. In the 53 years since we began, we have become one of the most influential drivers of marketing in the world.
January 1994 - Present (30 years 3 months)
MBA is Where Digital and Direct Interconnect

MBA is an independent digital agency based in London, Miami and Brighton and whose clients include Cambridge University, Everest, Investec Bank, Neilson Holidays,O2 and Sage by Heston Blumenthal

MBA delivers ROI for its Clients by applying their Brand Action™ approach, joined-up data, creative technology and content frameworks to the way that people buy today – a digitally-fuelled, non-linear and dynamic ecosystem

This has helped MBA win such accolades as IPA Effectiveness , Marketing Society and E Commerce Awards and featuring 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’. MBA is also a member of the UK Government Creative Industries Taskforce
In 2015 MBA also gained Best Company One to Watch 2015 recognition ;won IPA CPD Gold for the 3rd year running; was awarded 4th position in the Elite rankings in The Drum Digital Census 2015 ; and its long standing relationship with Sage by Heston Blumenthal was featured in the annual 2015 ‘Together Works’ publication

MBA prides itself on developing disruptive ‘creative tech’ ROI driven work for clients - highlights in 2015 included the Oculus Rift ‘#haveagobeforeyougo’ social campaign for Neilson Active Holidays, the ‘12 Hour Challenge’ social video campaign featuring Laura Whitmore for Avios and a personalised ‘Digital Adviser’ hologram campaign first for O2

MBA is highly committed to nurturing new young digital talent and in 2015 inducted over 30 interns into the MBA Academy .MBA also sit on the Ideas Foundation Mentor Council, is a partner of the IPA’s Creative Pioneers programme and tech city incubator The Bakery
Head of Account Management
Simons Palmer
September 1989 - December 1993 (4 years 3 months)
Ran BT, Greenpeace , Marstons Bitter, British Heart Foundation accounts
Responsible for recruitment,income and training
Account Director
September 1986 - September 1989 (3 years)
Ran IKEA,Yellow Pages,RHM and Smiths Crisps accounts


M A Hons., Modern History

1980 - Present (44 years 3 months)

A levels, History, French German

1972 - Present (52 years 3 months)

Trade Organizations

Other professional activities

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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