Donna Wiederkehr

Donna Wiederkehr

Chief Marketing Officer at Dentsu Aegis Network
New York, United States

About me

As Global Chief Marketing Officer for Dentsu Aegis Network in the America’s, Donna Wiederkehr is responsible for driving growth and ensuring key influencers know why we are better and different.
Donna has been a part of the leadership team that has reshaped Carat’s market position by helping to win pitches worth over $6B in the past 3 years. This momentum resulted in Carat being named of Agency of the Year by Ad Age and MediaPost in 2012 and 2013. She has been a driver in getting Vizeum on the map in the US, transitioning key clients like Microsoft and Reckitt Benckiser.
Donna believes that when we leverage our Operating Model to its fullest potential we are absolutely unbeatable. She is ready to partner with you!


Chief Marketing Officer, America's
New York, United States
February 2014 - Present (8 years 7 months)
US based, but extensive global travel
Ensuring the marketplace understands why we are better and different as a Group. Leveraging that difference to drive significant growth in the America's region and globally.

The Dets
As Chief Marketing Officer for Dentsu Aegis Network in the Americas, I am responsible for driving growth and ensuring key influencers know why Dentsu Aegis Network can truly help clients innovate the way they build their brands.

Often described as a passionate team builder with an indefatigable spirit, I have the privilege of working across the network's portfolio of 23+ brands in the Americas (30 countries). Honored to be part of a leadership team that added $7B+ in wins since consulting for/ joining this remarkable team in 2010. This momentum has helped the network consistently and significantly outpace the growth rate of our peer set.

Honored as one of the top 30 Agency Innovators in the World by The Internationalist in 2016. A contributor to Fortune’s Most Powerful Women series since 2015. Named an Ad Age Woman to Watch in 2014. Named the top performer in Dentsu Aegis Network globally in 2013.

Member of the US and America's Exec.

My ‘lifes work’ for the past decade has been advocating for orphaned and abandoned kids in Rwanda. I help Chantal Mbanda, the founder of care for 28 orphaned and abandoned kids. My passion for Rwanda, includes traveling there 3x a year to be physically with the kids. I am also blessed with five Rwandan students in College in the US who reside with me on breaks and I embrace as my kids.
New Hope Homes, Rwanda
United States
March 2006 - Present (16 years 6 months)
We work with orphaned and abandoned children in Rwanda. Our homes (not orphanages) provide for all of the children's needs....medical, spiritual, educational, emotional etc. We welcome your tax deductible donations or your talent to help us enable these kids achieve their maximum potential.

My blog is

A labor of love.
Chief Marketing Officer
New York, United States
2010 - 2016 (6 years)
Agency growth catalyst. Part of the leadership team that has reshaped Carat's market position winning nearly $6B in pitches since arrival. 2012 named Agency of the Year by MediaPost (Media Magazine), Adweek and Ad Age - the first time all 3 have aligned on one agency since 2004. 2013 named Agency of the Year by Ad Age, MediaPost (Media Magazine) and iMedia.

Moved from Carat US CMO to Carat Global CMO Summer 2013
Chief Marketing Officer
Aegis Media North America
United States
2011 - 2014 (3 years)

Agency growth catalyst working across all our brands.
JumpStart Now
United States
2008 - 2011 (3 years)
Agency growth jumpstarter. Inspiring agencies to ignite their next dramatic phase of growth. Primary focus was in positioning, pitching and acquisitions. Thought leader in driving best practices for Agency Transitions.
Executive Committee, Women's Leadership Network
2007 - 2011 (4 years)
Founding member of IPG's Women's Leadership Network. The WLN's objective is to attract, retain and promote women within the holding company. My focus was in the advocacy area - to help women get from President to CEO within IPG's agencies. The WLN's scope is now global.
Strategist and Trainer
Mirren Business Development
United States
February 2008 - April 2011 (3 years 2 months)
Began relationship with Mirren as a strategist/counselor to the team as they developed the Annual New Business Conference. Served as a senior trainer helping agency Management teams position themselves for growth.
Managing Director
New York, United States
June 2008 - December 2009 (1 year 6 months)
Jump started the agency by driving dramatic growth - added 8 clients in 16 months. Results earned agency title of Comeback Agency of the Year from Ad Age. 100% RFP conversion. 75% of pitches advanced past Chem Check stage. Transformed agency best practices on delivering flawless Agency Transitions from incumbent agencies.
SVP, Director of Business Development
Campbell Mithun
United States
2000 - 2008 (8 years)
Transformed prospecting and pitching process. Established best practices in Agency Transition process.

Other professional activities

New Hope Homes

April 2006 - April 2006 ()
Cause Children Helping Orphans and Abandoned kids in Rwanda thrive. I visit them 3x a year. They are my heart.

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