Scott Goodson
Podcaster at Uprising Podcast
New York, United States
TitleSunTrust Olympics
Campaign SunTrust Olympics
Advertiser SunTrust Banks
Brand SunTrust Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story The Olympic Games reminds us every four years of just how powerful the human body and spirit can be. The games represent that when you have passion and confidence in yourself, anything is possible. It stood as the perfect platform to ignite the SunTrust onUp Movement and show the world the magic of what happens when you believe in yourself. As a testament to this spirit we launched ‘Saving for Your Dreams’ to inspire parents to plan and save; starring 11-year-old real life figure skater Elise Freezer and other confident heroes which extended into social content, display banners, print, PR, and more.
Media Type Integrated Media/360 Activation
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