The Field Museum - "Brand Identity – Window into the World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

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Title	Brand Identity – Window into the World
Agency	Leo Burnett Chicago
Campaign	Brand Identity – Window into the World
Advertiser	The Field Museum
Brand	The Field Museum
Date of First Broadcast/Publication	2018
Business Sector	Museums & Monuments
Philosophy	The introduction of a new Field Museum brand comes at an important time. This year, the museum’s 125th anniversary, is a galvanizing moment to clarify who we are, what we do and what we stand for. At a time when people are coming together to acknowledge the importance of the scientific community, the Field is putting a stake in the ground as a forward-thinking leader in scientific discovery. The new wordmark illustrates a purposeful change, helping transform the brand’s image from passive to active and strong.
Media Type	Case Study
Length	120 seconds
Agency Account Supervisor	Monica Stahl
Agency Account Director	Bob Raidt
Agency Account Director	Sarah Paulsen
Agency Planning Director	Jaime McGill
Global Chief Creative Officer	Mark Tutssel
Chief Creative Officer	Britt Nolan
Associate Creative Director	Pete Lefebvre
Copywriter	Pete Lefebvre
Design Company	Leo Burnett, Chicago
Design Director	Rob Schellenberg
Design Director	Kyle Poff
Design Director	Natalia Kowaleczko
Head of Design	Alisa Wolfson
Designer	Scott Cress