Santé Publique France - "A letter to myself"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

4697

Title	A letter to myself
Agency	DENTSU CREATIVE
Campaign	A letter to myself
Advertiser	Santé Publique France
Brand	Santé Publique France
Date of First Broadcast/Publication	2021 / 12
Business Sector	Public Safety, Health & Hygiene
Story	In the 80’s, a positive HIV test meant the end of your life. Thanks to treatments available today, a person who is HIV-positive can live a full and healthy life without transmitting the virus. But people’s perceptions still haven’t evolved, causing everyday discrimination and reluctance to get tested. Letter To Myself is a film that aimed to change perceptions, by following Nicolas, Andréa and Christine going back in time to the day they found out they were infected, so they could tell their younger selves how vibrant their lives would become. They were invited to write a letter to themselves and read it in front of a camera. To make it an immersive experience, an image of their younger self was projected and animated with the use of AI.
Media Type	Case Study
Length	130 seconds
Managing Director	Cécile Bitoun
Creative Director	Emmanuel Bougneres
Copywriter	Damien Lebreuilly
Art Director	Allan Huon
Account Director	Daniel Dasse
Project Manager	Élodie Roblin
Strategic Planner	Marion Mondoloni