Carla Serrano is the Chief Executive Officer at Publicis New York. Prior to being named CEO, Carla served as the Chief Strategy Officer of Publicis New York. In her current role, she draws on her background in strategy and leadership to incorporate strategic thinking in all aspects of agency operations. Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She cut her teeth in the business working on iconic brands like Apple and Nissan, Throughout her career, Carla has worked in strategically led creative networks for global brands like Coca-Cola, Samsung, Absolut, and Kraft. She has held many leadership roles that meld strategic leadership with business management, from President of Berlin Cameron United, CSO of TBWA/Chiat/Day, to CEO of Naked Communications. Passionate about integrated and seamless strategic innovation, Carla is committed to helping clients and brands thrive in this ever-changing marketing landscape.