Title | Blood Relations |
Agency | BBR Saatchi & Saatchi |
Campaign | Blood Relations |
Advertiser | The Peres Center for Peace |
Brand | The Impossible Brief |
Date of First Broadcast/Publication | 2012 / 4 |
Business Sector | Blood/Organ Donation |
Tagline | Could you hurt someone with your blood running through their veins? |
Story | Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it. |
Media Type | Promotion & Event |
Strategic Planner | Rachel Friend |
Strategic Planning Director | Guy Gordon |
Account Executive | Noa Sharf |
Account Supervisor | Lee Bryn |
Account Director | Nir Federbush |
Production Manager | Bosmat Marmarely |
Head of Production | Dorit Gvili |
Technical Developer | Leonid Angarov |
Designer | Steve Reiches |
Art Director | Nathan Freifeld |
Copywriter | Shachar Aylon |
Creative Director | Eddie Goldenberg |
Creative Director | Tomer Gidron |
Creative Director | Eran Nir |
Executive Creative Director | Yoram Levi |
Creative Partner | Royer Jean-Christophe |