Title | Napoleon |
Agency | BBR Saatchi & Saatchi |
Campaign | Napoleon |
Advertiser | Ford Motor Company |
Brand | Ford Edge |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Automotive |
Tagline | Who you callin' tiny? |
Philosophy | Our idea in two words: Napoleon Bonaparte.Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,and the performance of the FORD EDGE Eco-Boost engine.Israeli men now know. Tiny is powerful!So who you callin' tiny? |
Problem | Common sense has it that larger engines are more powerful.That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter? |
Media Type | |
Market | Israel |
Executive Creative Director | Nadav Pressman |
CEO | Yossi Lubaton |
Creative Director | Eran Nir |
Copywriter | Becky Malakov |
Art Director | Ori Hasson |
VP Group Account Head | Hagai Leeran |
Account Supervisor | Alon Goldman |
Account Executive | Ori Ben-Dror |
Account Executive | Chen Halpern |
VP Production | Dorit Gvili |
VP Strategic Planning | Shai Nissenboim |
Strategic Planner | Lora Goichman |
Illustrator | Ido Hirshberg |
Photoshop Artist | Yaniv Shahar |
Traffic Director | Ronit Doanis |