Rachel Pashley

Rachel Pashley

Group Planning Head at JWT
London, United Kingdom

About me

What attracted me to Planning was the idea of problem solving, the more intractable the more I'm drawn to it. I like to try and fix the unfixable which either makes me stupid or stubborn. Thinking of creative and lateral solutions is what gets me up in the morning, that and breaking a few conventions along the way if at all possible.
I've spent the last 10 years working in healthcare, which I love, but I've also worked on cars, haircare, drinks, food - a full smorgasbord of categories. I like to think that my client side experience has equipped me with an appreciation of the commercial challenges marketers face- and what it's like to stand up in front of the board and pitch for cash.
Increasingly I choose to specialise in female insight, and I'm passionate about creating a more progressive narrative on women in society and contemporary culture.
Outside of work my interests include Film, Comedy, Food and Contemporary Art.

Positions

Group Planning Head, Planning Lead Female Tribes.
JWT
Belgium
February 2010 - Present (10 years 5 months)
Currently I work as Group Planning Head Team Life JWT, Planning Lead on Female Tribes & J Walter Thompson Entertainment. Female Tribes is a Global Initiative focused towards changing the conversation brands have with women, encouraging them to unlock the value of Female Capital.
Global Planning Director
JWT
Belgium
2005 - January 2010 (5 years)
Snr Planner
London, United Kingdom
2003 - 2005 (2 years)
Planner
Euro RSCG
2001 - 2003 (2 years)
Snr Brand Manager
Allied Domecq Spirits & Wines
January 1999 - 2001 (2 years)
Courvoisier, Tia Maria (On & Off Trade)
Brand Manager Disprin
Reckitt & Colman
1997 - 1999 (2 years)
Pharmaceutical Marketing, Consumer OTC
Brand Manager
McVities
1993 - 1998 (5 years)
Jnr Brand Manager Ross Foods
Brand Manager Linda McCartney Frozen Foods
Concept
J. Walter Thompson Entertainment
London, United Kingdom
Interviewee
Manchester, United Kingdom

Education

BSC(Hons), Chemistry

1990 - 1993 (3 years)

MBA, Global Marketing & Business Strategy

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