|Agency||J. Walter Thompson London|
|Advertiser||UN Women (GICC)|
|Brand||UN Women UK|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story|| Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world).|
To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden.
|Philosophy||Raise awareness of and help end Violence against women and girls (VAWG)|
|Media Type||Web Film|
|Editing Company||Marshall Street Editors|
|Executive Creative Director||Lucas Peon|
|Creative Director||Jason Berry|
|Creative Team||Juliet McLaren|
|Creative Team||Courtney Dow|
|Strategic Planner||Rachel Pashley|
|Strategic Planner||Megan Van Someren|
|Strategic Planner||Marina Lindysay-Brown|
|Strategic Planner||Eleanor Metcalf|
|Account Director||Mini Sinha|
|Project Manager||Katie Oldfield|
|Director of Photography (DOP)||Catherine Goldschmidt|
|Production Company Producer||Ben Link|
|Executive Producer||Heather Link|
|Production Company||Missing Link Films|
|Sound Designer||Mike Bovill|
|Post Production||The Mill London|
|Executive Post Producer||Ian Berry|
|Actor / Celebrity||Billie Piper|
|Actor / Celebrity||Chessie King|
|Actor / Celebrity||Joe Hartley|
|Actor / Celebrity||Stacey Dooley|
|Actor / Celebrity||Alastair Stewart|
|Actor / Celebrity||Christian Vit|
|Actor / Celebrity||Patricia Bright|
|Actor / Celebrity||Gemma Styles|
|Actor / Celebrity||Joanne Froggatt|
|Actor / Celebrity||Ella Mills|
|Actor / Celebrity||Beverly Knight|
|Actor / Celebrity||Benedict Cumberbatch|
|Actor / Celebrity||Phoebe Tansley|
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