Rachel Pashley
Group Planning Head at JWT
London, United Kingdom
Title#drawaline
Agency
Campaign #drawaline
Advertiser UN Women (GICC)
Brand UN Women UK
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world).
 
To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden.
Philosophy Raise awareness of and help end Violence against women and girls (VAWG)
Media Type Web Film
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