After completing his studies in marketing and advertising in London, George returned to China in 2004 with a burning passion for the industry.
With his background as a Planner, George has extensive experience across a diverserange of business and brand challenges helping him forge his reputation as a 'brand strategy knight'.
In addition to his agency experience, George has significant client-side commercial experience having served as Marketing Director at ANTA Sports Products Limited, the onetime local sportswear manufacturer that JWT helped build into China’s leading local sportswear brand.
George firmly believes in the power of big brand ideas, brought to life through integrated marketing solutions that extend well beyond ads. He has successfully applied his conviction to many multinational and local brands in a variety of sectors including ANTA, New Balance, Ford, Porsche, Michelin, Renren, Suning, Haier, Chivas Regal, Martell, Uni-President, Ping An Bank, AIG, Coolpad, Wyeth, Centrum, Nissin and Skittles.