|Agency||MullenLowe South Africa|
|Advertiser||Industry Association for Responsible Alcohol Use|
|Business Sector||Anti-Drug/Alcohol/Tobacco Message|
|Tagline||Who says one more drink won't hurt? Be responsible|
|Media Type||Television & Cinema|
|Production Company||Velocity Films|
|Account Manager||Lizanne Peters|
|Executive Creative Director||Kirk Gainsford|
|Creative Director||Kirk Gainsford|
|Art Director||Cameron Watson|
|Agency Producer||Ali Coetzee|
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