Virgin Atlantic - "Let It Fly"

adam&eveDDB

adam&eveDDB London, United Kingdom

6769

Brand: Virgin Atlantic
Country: United Kingdom

Advertiser: Virgin Atlantic

Title	Let It Fly
Agency	adam&eveDDB
Campaign	Let It Fly
Advertiser	Virgin Atlantic
Brand	Virgin Atlantic
Date of First Broadcast/Publication	2015 / 2
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	The experience asks users what they would pack for their dream trip by choosing from hundreds of items. From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes. Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location. Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights. Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended.
Media Type	Web Site
More Information	http://virginatlantic.com/letitfly
Advertising Manager	Alex Hesz
Advertising Manager	Hamish Rickman
Production Company	Acne
Chief Creative Officer	Ben Priest
Executive Creative Director	Richard Brim
Executive Creative Director	Ben Tollett
Deputy Executive Creative Director	Daniel Fisher
Creative Director	Till Diestel
Account Director	Justine Deighan
Account Manager	Katie Vine