| Title | Worries |
| Agency | BBDO Berlin |
| Campaign | All electric, now! |
| Advertiser | Daimler AG |
| Brand | Smart |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Compact & Small Cars |
| Tagline | Drive electric where it makes sense |
| Story | The brand communication begins with the campaign film "Worries" which examines the prejudices and expectations associated with electric vehicles, challenging and defusing these reservations with a good deal of self-irony. The scenes show smart EQ fortwo models that have run out of power on remote roads in the middle of nowhere. The message "Drive electric where it makes sense" invites the viewer to think carefully about the demands placed on electric cars |
| Media Type | Television |
| Length | |
| Chief Marketing Officer (CMO) | Denise Heinermann-Bieler |
| Chief Marketing Officer (CMO) | Carolin Güthenke |
| Chief Creative Officer | Till Diestel |
| Managing Director | Mark Hassan |
| Executive Creative Director | Siyamak Jung |
| Creative Director | Erick Barrios Hernandez |
| Creative Director | Wolfgang Warzilek |
| Group Account Director | Simone Hook |
| Director | Traktor |
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