Till Diestel
Interactive Creative Director at adam&eveDDB
London, United Kingdom
TitleBad Parking 1
Campaign Bad Parking
Advertiser Daimler AG
Brand Smart
Date of First Broadcast/Publication
Business Sector Compact & Small Cars
Tagline If only every electric vehicle could help you park.
Story It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”.

The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Media Type Print
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Managing Director
Project Director
Print Producer & Art Buyer
Production Company

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