Nemi Gajic
Copywriter at Havas Group Switzerland
Zürich, Switzerland
TitleCostume
Agency
Campaign Quick Sex - Swiss Health Department
Advertiser Schweizer Bundesamt für Gesundheit
Brand Swiss Health Department
PostedOctober 2010
Business Sector Disease Awareness, Support Groups & Associations
Tagline Love Life. Stop AIDS
Story The narrative compression of typical dating situations dramatizes the risk of an HIV infection that comes with forgetting protective behavior in the heat of the moment. “Too quick to think of condoms? ” is a serious prevention message from the Swiss Department of Health, wrapped in a funny very-short-story which gains its momentum by a fresh use of a time-based medium.
Media Type Television
Creative Director
Art Director
Copywriter

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