Wiebke Dreyer

Wiebke Dreyer

Executive Strategy Director at VCCP Berlin
Berlin, Germany


Driven by curiousity and a passion for people and culture I believe that brands need to find new ways to engage with consumers in ever changing and diverse environments. The digital age offers fantastic new opportunities to create relevant and useful services, products and content for consumers. My aim is to encourage brands and clients to embrace that change. With years of experiences in consumer insight generation and brand management I can provide the right tools to take brands and clients on a transformational journey.

Sector Experience


Executive Strategy Director
Berlin, Germany
March 2009 - Present (8 years 10 months)
Strategic lead for ING-DiBa, mobile.de, the global BMW Motorrad account, o2 in Germany BMW i Mobility Services, Hiscox in Germany and France. I am responsible for the strategic issues of all our clients as well as new business, mainly focussing on brand strategy and brand management and leadership of the planning team.
Senior Strategic Planner
Hamburg, Germany
October 2007 - February 2009 (1 year 4 months)
Lead Planner for Nivea Visage, Nivea Body, Nivea Baby and Nivea Sun worldwide. This included the development of product concepts, line extension and product portfolio strategies, international concept research, and of course communication strategies.
Senior Strategic Planner
Berlin, Germany
January 2001 - September 2007 (6 years 8 months)
My main responsibilities were the development of brand and communication strategies for existing accounts and new business. I was the lead planner on new businesses wins like the launch of Vattenfall in the German market, the brand re-launch of Ikea Austria and the corporate account of Deutsche Bahn. On Volkswagen I did launch several models in Germany and was also involved in the development of European brand positionings.
Ammirati Puris Lintas
1998 - 1999 (1 year)


Master's degree Field Of Study Communication Sciences

Universität der Künste Berlin
1994 - 2000 (6 years)


Leibnizschule Hannover
1987 - 1993 (6 years)

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