Lisa Wides
Agency Producer at Ogilvy & Mather South Africa
Bryanston, South Africa
Campaign Selinah - Topsy Foundation
Advertiser Topsy Foundation
Brand Topsy Foundation
Business Sector Disease Awareness, Support Groups & Associations
Tagline Help us provide us the treatment that can give someone a second chance
Philosophy The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.
Media Type Television
Market South Africa
Production Company
Creative Director
Creative Director
Art Director
Director of Photography (DOP)
Agency Producer
Worldwide Chief Creative Officer

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