|Title||What Are We Allowing?|
|Agency||J. Walter Thompson Riyadh|
|Campaign||What Are We Allowing?|
|Brand||'TUBY' VIDEO APP FOR KIDS|
|Date of First Broadcast/Publication|
|Business Sector||Telecommunications Services|
|Philosophy||In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial|
|Media Type||Case Study|
|Chief Creative Operations Officer||Chafic Haddad|
|Executive Creative Director||Rayyan Aoun|
|Creative Director||Amr Wagih Mergawi|
|Art Director||Max Dipasupil|
|Head of Strategic Planning KSA||Dana Alkutoubi|
|Associate Business Director||Jad Haddad|
|Account Director||Ziad Rayes|
|Account Manager||Yasmin Moufti|
|GM Marketing & Communications||Ahmed Alsahhaf|
|Traditional Media Director||Faisal Alsaad|
|Digital Media Director||Abdullah Alotaibi|
|Production House||Deja Vu|
|Executive Producer||Manasvi Gosalias|
|Director of Photography (DOP)||Daniel Lindholm|
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