AdForum
Shahir Zag
Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, United Arab Emirates
Edit
See all work
TitleWhat Are We Allowing?
Agency
Campaign What Are We Allowing?
Advertiser Saudi Telecom
Brand 'TUBY' VIDEO APP FOR KIDS
Date of First Broadcast/Publication 2018
Business Sector Telecommunications Services
Philosophy In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial
Media Type Case Study
Length
Chief Creative Operations Officer
Executive Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Producer
Head of Strategic Planning KSA
Planner
Associate Business Director
Account Director
Account Manager
GM Marketing & Communications
Traditional Media Director
Digital Media Director
Production House
Executive Producer
Director
Director of Photography (DOP)
Music
SFX
Colorist
Editor
Online

People related to this work

Trending

Caroline Pay

Chief Creative Officer
London, United Kingdom
Headspace LA

Following stints some of London’s most creative advertising agenc...

Lauren McCrindle

Group Creative Director
New York, United States
McCann New York

Gastón Bigio

Founder
São Paulo, Brazil
Gut

Anselmo Ramos y Gastón Bigio fueron dos co-fundadores de DAVID. B...

Keryn Nossal

Managing Director
Melbourne, Australia
Fancy Films

Since establishing Fancy Films in 2002, Keryn has built a blue ch...

Alvar Suñol

Co-President, Chief Creative Officer
Coconut Grove, United States
Alma, Coconut Grove

Suñol comes from Bassat Ogilvy in Madrid, where he was Executive...

Mike Rovner

VP, Group Creative Director
Greater New York City Area, United States
Known

I find it hard to be serious for very long. So I’ll be brief. I t...

Stéphane Fournier

Associate Director
Paris, France
Mazarine

Chris Kay

CEO
London, United Kingdom
saatchi & saatchi London

SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started