Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, United Arab Emirates
TitleWhat Are We Allowing?
Agency
Campaign What Are We Allowing?
Advertiser Saudi Telecom
Brand 'TUBY' VIDEO APP FOR KIDS
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Philosophy In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial
Media Type Case Study
Length
Chief Creative Operations Officer
Executive Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Producer
Head of Strategic Planning KSA
Planner
Associate Business Director
Account Director
Account Manager
GM Marketing & Communications
Traditional Media Director
Digital Media Director
Production House
Executive Producer
Director
Director of Photography (DOP)
Music
SFX
Colorist
Editor
Online

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