| Title | Swimming-Pool |
| Title (original language) | Piscine |
| Agency | CLM BBDO |
| Campaign | Luxury - Mars Petfood |
| Advertiser | Mars, Inc. |
| Brand | Frolic |
| Date of First Broadcast/Publication | 2010 / 4 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Tagline | She's only with him for his biscuits |
| Tagline (original language) | Si elle est avec lui, c'est pour ses croquettes |
| Story | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Story (original language) | Cette campagne met en scène des couples de chiens mal assortis. Ils sont gros, laids et plutôt avachis, elles sont apprêtées, fières et précieuses. Pourquoi sont-elles en couples avec ces chiens? Pour leur croquettes, bien sûr... |
| Philosophy | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problem | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Media Type | Television & Cinema |
| Executive Creative Director | Gilles Fichteberg |
| Executive Creative Director | Jean-Francois Sacco |
| Art Director | Lucie Valloton |
| Director | Jérôme Langlade |
| Production Company | Quad Productions |
| Account Director | Delphine Carpier |
| Agency Producer | Sylvie Etchemaité |
| Account Manager | Julien Lemoine |
| Account Manager | Judith Romero |
| Account Manager | Thomas Laurent |
| Sound | Schmooze |
| Advertising Manager | Maud Roussel |
| Advertising Manager | Delphine Carpier |
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- AGENCY:
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