Mick Duffy
Advertising Manager at PepsiCo Inc.
Boulogne Billancourt, France
TitleAfrica 2010
Agency
Campaign Africa 2010 - Pepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Tagline Refresh Your World
Philosophy (original language) La campagne "Africa" est une extension de la campagne actuelle de la marque, "Refresh Your World", qui encourage les jeunes à avoir un impact positif sur le monde dans lequel ils vivent. Dans cet esprit, les éléments clés de cette campagne innovante ont été développés pour créer de l'engagement chez tous les fans de foot et leur permettre contribuer à un changement positif sur le continent africain.
Media Type Television & Cinema
Soundtrack Oh Africa
Production Company
Actor / Celebrity
Creative Team
Actor / Celebrity
Music Composer
Music Composer
Sound Design Company
Sound Design Company
Sound Producer
Music
Account Manager
Account Manager
Account Manager
Account Manager
Creative Team
Agency Producer
Creative Team
Actor / Celebrity
Music
Director
Creative Director
Creative Director
Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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