Loctite - "Circle"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

7096

Title	Circle
Brief	At a meeting of what appears to be Alcoholics Anonymous, Alex is encouraged to tell his story. But before he can start, he bursts into tears. “I need a minute,” he says. Obligingly, the other members of the group pick up various broken objects and start repairing them. Because new 60 Seconds All Purpose Glue from Loctite can fix anything. In just one minute.
Agency	HeimatTBWA\
Campaign	When you have a minute.
Advertiser	Henkel KG
Brand	Loctite
Posted	November 2016
Business Sector	Paints, Wood Protectors, Paint Brushes, Adhesives
Story	An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. Just the minute the crowd uses to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS.
Media Type	Television
Production Company	Markenfilm Berlin GmbH
Chief Creative Officer	Guido Heffels
Creative Director	Guido Heffels
Creative Director	ricardo distefano
Creative Director	Stephen Quell
Copywriter	Axel Didon
Art Director	Anthony Montagne
Art Director	Adrian Staehelin
Agency Producer	Alexander Münzer
Director	Ali Ali
Production Company Producer	Robert Tewes
Production Company Producer	Johanna Karger
Director of Photography (DOP)	Pierre Mouarkech