Pedro Prado
Executive Creative Director at TBWA\Media Arts Lab
São Paulo, Brazil
TitleUrban Specie
Agency
Campaign Urban Specie
Advertiser Honda Motor Co., Ltd.
Brand Honda
Date of First Broadcast/Publication 2014 / 10
Product Honda City 2015
Business Sector Cars
Philosophy Assuming the name “City” and narrated in the first person, the film "Urban Specie" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change. 
Media Type Television & Cinema
Length
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Planner
Account Planner
Account Planner
Account Planner
Media Planner
Media Planner
Media Planner
Media Planner
Media Planner
Project Manager
Production Company
Direction
Executive Producer
Executive Producer
Account Manager
Director of Photography (DOP)
Editor
Post Production Fullframe
Sound
Production
Voice
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started