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Elodie Diana
Elodie Diana
Traffic/ Productrice at BETC Paris, Pantin
Paris, France
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TitleBuuuuud
Agency
Campaign Buuuuud
Advertiser AB Inbev
Brand Bud France
Date of First Broadcast/Publication 2022 / 11
Business Sector Beers, Ciders, Lagers
Philosophy Après avoir fait ses premiers pas en France il y a 4 ans, Bud célèbre son succès continu à l’aide d’une campagne multicanal d’envergure sur tout le territoire métropolitain et change de nom pour l’occasion.



Bud est devenue au fil de l’histoire la marque de bière d’origine d’américaine la plus vendue au monde, c’est pour cela qu’on l’appelle le “KING OF BEERS”, la reine des bières en français. Aujourd’hui, 77% des consommateurs de bière connaissent la marque.

Pour continuer sur cette lancée et conquérir encore plus le territoire français, Bud dévoile en cette fin d’année une campagne de grande ampleur et change de nom pour devenir Buuuuuud.
Media Type Outdoor/Out of Home
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Traffic Director
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Media Director
Media Director
Media Director
Art Director

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