|Title||Les recettes par Carte Noire|
|Campaign||Recipes by Carte Noire|
|Advertiser||Kraft Foods, Inc.|
|Business Sector||Coffee, Tea, Chocolate Drinks, Breakfast Drinks|
|Story|| Carte Noire aimed to get closer to its prime target market, «Digital mums».The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available? |
Reinventing the format!
|Media Type||Case Study|
|Managing Director||Emmanuel Devezeaux de Rancougne|
|Business Director||Cécile Bitoun|
|Account Executive||Aude Beauvallet|
|Project Manager||Anne-Sophie Riou|
|Creative Director||Valérie Levy-Harrar|
|Art Director||Rémi Jamin|
|Art Buyer||Francine Jiminiga|
|Sound Design Company||Aymeric Lepage|
|Post Production||Jérémy Delhuvenne|
|Advertising Manager||Aurore Lasserre-Laude|
|Advertising Manager||Elise Martin|
|Production Company||Le Potager|
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