Claude Chaffiotte

Claude Chaffiotte

Senior Digital Transformation Executive at Accenture Interactive
Neuilly-sur-Seine, France

About me

Customer experience is my focus.

I became shareholder of YKA, a marketing agency when I was 23. Yka has been acquired by Havas 2 years after and I became founding partner & managing director of Prosperyka the marketing services agency of Eurocom group.

Then I have co-created The Sales Machine within EuroRscg : a new model of agency covering communication, consultancy and data expertise (150 people)

In 1997-1998 I ran a Joint Venture between Havas and Accenture (Andersen Consulting) dedicated to implement and run major CRM programs (Citroën, Mercedes, Lactalis, Yves Saint Laurent).

I left Havas in 1999, sold my shares and invested in Bates group to launch 141 France. The company rapidly grew being digitaly focused to become one of the best profitable and fast growing company of the network.

I joined WPP group in 2002 becoming ceo of RMG (relationship marketing group) belonging to JWT. I brought digital at the heart of the company and finally merged RMG with JWT to co launch the new JWT in 2011 (150 people), a performing agency with a variety of skills (digital, advertising, CRM) serving clients like BMW, Rolex, Sephora, HSBC, Nestlé, Bayer, Nokia …

In june 2016 I joined Accenture to take the lead of Accenture Interactive for France and Benelux as Managing director. Accenture Interactive, the digital agency of Accenture offers service design expertise, digital marketing expertise, content expertise and e-commerce expertise. Accenture Interactive has been ranked as the largest digital network by Ad Age in its 2016 report and defined as leader in both « The Forrester Wave™: Digital Experience Service Providers, Q4 2015, » and « The Forrester Wave™: B2B and B2C Global Commerce Service Providers, Q1 2015. »


Managing Director
Accenture Interactive
June 2016 - Present (5 years)
Accenture Interactive, agence de marketing digital d’Accenture conseille ses clients dans quatre domaines : design de l'expérience client, optimisation marketing, contenu et e-commerce
Wunderman Thompson
Boulogne Billancourt, France
January 2010 - May 2016 (6 years 4 months)
Grow existing clients : BMW, Rolex, Sephora, HSBC, NOKIA, BAYER, J&J, Kraft, Nestlé...
Transform JWT from an advertising agency to an integrated marketing partner focusing on both activation plans and customer experience ie encapsulating all touch points of the customer journey(s) with a focus on CRM / data management.
Lead change management program to face impact of digital shifts in clients'​ business
Acquisition and integration of a leading digital pure player agency (60 fte's) specialised in e-commerce for luxury and premium clients - John Lobb - Level Shoe District - Fondation Louis Vuitton - Hermès - The Kooples - Krug ...
RMG Connect
May 2002 - December 2009 (7 years 7 months)
Main KPI's :
Profit : restructure and grow the company : from loss to profit in line with WPP standards. Profit X 4.
Digital : turn a pure offline player into a key player in the digital space. 25% of the staff were 100% digital + clients such as HSBC direct, pure digital player on their market.
Awareness : Raise the awareness and the reputation of the company
New Business : win new clients such as HSBC, Nokia, Nestlé, Télé2mobile, Croix Rouge française, Amnesty International, WWF
Managing director, shareholder
141 France
March 1999 - April 2002 (3 years 1 month)
Main KPI's :
Grow the revenue : from a € 2 million company to € 5 million with high conversion rate in revenue to profit
Win and develop international client (see below) while growing domestic clients.
BAT :141 France became the center of excellence for dark market shopper marketing and worldwide lead agency for limited edition packaging,
Nissan : 141 became the digital agency for Nissan Europe.
Liberty Surf : 141 France launched a new IPO offer on the french market + an online loyalty program for clients.
Somfy : 141 France won Somfy for France then for running digital and CRM programs worldwide (B to B & B to C) AND shopper marketing.
Turn GMS, a french independant agency, into 141 FRANCE (BATES Group), an active member of 141 WW network
Develop synergies between 141 and BATES Paris
Head of a Joint Venture between Accenture (Andersen Consulting) and The Sales Machine (EURORSCG)
1998 - 1999 (1 year)
Head for The Sales Machine of a Joint Venture created to run major CRM programs, with a focus on digital, for clients such as Mercedes, Citroën, YSL, Heineken, Lactalis
Managing director, shareholder
The Sales Machine - Euro RSCG
March 1988 - February 1999 (10 years 11 months)
1988 - 1992 : managing director of YKA - sales promotion agency - HDM group
1992 - 1997 : managing director of Prosperyka - sales promotion agency - EUROCOM group
1997 - 1999 : founder and managing director of The Sales Machine - CRM agency - EURORSCG group
The Sales Machine has been the first agency on the french market offering consulting at 3 levels : Comms, datas and business in a fully integrated offer for clients such as SNCF, Deutsch Bank, Peugeot, Mercedes, Canal+.


Trusted advisor

2011 (1 year)

BA, Marketing and business

1983 - 1986 (3 years)

summer session, marketing and human science , UV

1984 (1 year)

bac, Économie

1978 - 1983 (5 years)

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