Dhaval Bhatt
Chief Creative Officer at Courage Inc
Toronto, Canada
TitleSextortion Ed Video
Agency
Campaign Don't Get Sextorted, Send a Naked Mole Rat
Advertiser The Canadian Centre for Child Protection
Brand The Canadian Centre for Child Protection
Date of First Broadcast/Publication 2017 / 5
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline Don't Get Sextorted, Send a Naked Mole Rat
Philosophy The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.
Media Type Print
Creative Director
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Art Director
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