Title | Sextortion Ed Video |
Agency | No Fixed Address |
Campaign | Don't Get Sextorted, Send a Naked Mole Rat |
Advertiser | The Canadian Centre for Child Protection |
Brand | The Canadian Centre for Child Protection |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | Don't Get Sextorted, Send a Naked Mole Rat |
Philosophy | The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. |
Media Type | |
Creative Director | Shawn James |
Creative Director | Dhaval Bhatt |
Art Director | Daniela Angelucci |
Art Director | Randy DeMelo |
Art Director | Shawn James |
Copywriter | Andrew Rizzi |
Copywriter | Cole Rosenberg |
Copywriter | Dhaval Bhatt |
Producer | Brie Gowans |