Guillaume Martin
HEAD OF STRATEGY at BETC
Paris, France
TitleCANAL KITCHEN
BriefThe best TV channels are made of the best ingredients. That's why, in the busy Canal+ kitchen, we see cooks dicing cartoon characters instead of onions, grating a police car and using explosions as seasoning. Familiar effects are used in an unexpected context as cooks in an action-packed kitchen select the best ingredients for great TV.
Agency
Campaign Canal Kitchen
Advertiser CANAL+
Brand Canal+
Date of First Broadcast/Publication 2016 / 11
Business Sector TV/Radio Programs & Stations
Story Comme pour la grande cuisine, pour faire la meilleure des télévisions, il faut les meilleurs ingrédients, et donc les meilleures chaines.Le film nous transporte donc à l’intérieur de la cuisine d’un grand restaurant gastronomique, à l’heure du coup de feu. On y découvre une brigade de cuisiniers s’activer à couper des cartoons plutôt que des oignons, rapper une voiture de police en pleine course poursuite, assaisonner non pas avec des épices mais des explosions… 
Media Type Television
Length
Production Company
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Account Manager
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Executive Creative Director
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Traffic Director
Agency Producer
Sound Production
Special Effects / VFX
Post Production
Director
Cameraman

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