|Title||Stories from the other side of the world|
|Campaign||Stories from the other side of the world|
|Date of First Broadcast/Publication|
|Business Sector||Human Rights|
|Story|| Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media.|
|Media Type||Social Media|
|Production Company||The Gang Films|
|Chief Creative Officer||Matthieu ELKAIM|
|Creative Team||Joseph Rozier|
|Creative Team||Théophile Robaglia|
|Product Manager||Charlotte Montrichard|
|Product Manager||Manon Debus|
|Chief Marketing Officer (CMO)||Valérie Accary|
|Social Media Manager||Pierre Engélibert|
|Social Media Manager||Éléonore Berthier-Milot|
|Social Media Manager||Auriane Desplanches|
|Social Media Manager||Jeremy Communier|
|Social Media Manager||Guillaume Aubert|
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