Julien Sanson
Head of Production BBDO Paris at CLM BBDO
Boulogne Billancourt Cedex, France
TitleStories from the other side of the world
Agency
Campaign Stories from the other side of the world
Advertiser CARE
Brand Care
Date of First Broadcast/Publication
Business Sector Human Rights
Story Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media.
Media Type Social Media
Length
Production Company
Chief Creative Officer
Director
Director
Producer
Producer
Producer
Producer
Creative Team
Creative Team
Product Manager
Product Manager
Chief Marketing Officer (CMO)
Editor
Social Media Manager
Social Media Manager
Social Media Manager
Social Media Manager
Social Media Manager

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