warchildgifts.ca - "Holiday Mishap"

john st.

john st. Toronto, Canada

4441

Title	Holiday Mishap
Agency	john st.
Campaign	Holiday Accidents
Advertiser	War Child
Brand	warchildgifts.ca
Date of First Broadcast/Publication	2010 / 12
Business Sector	Human Rights
Tagline	Bad gifts don't save lives. War Child gifts actually do.
Problem	<!-- /* Font Definitions / @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} / Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> War Child Canada has launched a series of online videos and radio commercials promoting warchildgifts.ca— a website where people can purchase symbolic gifts for loved ones that give people in war-torn countries the necessities to survive and rebuild their life.
Result	Results haven't been calculated yet.
Media Type	Television
Director	Jon Barber
Creative Director	Angus Tucker
Creative Director	Stephen Jurisic
Art Director	Andrew Livingston
Copywriter	Simon Bruyn