Purina - "Street-vet"

McCann Paris

McCann Paris Neuilly sur Cedex, France

Awards

12481

This ad is part of the ACT Responsible Collection

Brand: Purina
Country: France

Advertiser: Nestlé Purina PetCare

Title	Street-vet
Agency	McCann Paris
Campaign	Street-vet
Advertiser	Nestlé Purina PetCare
Brand	Purina
Posted	June 2019
Business Sector	Pet Food, Pet Care Products & Services
Story	Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet.
Media Type	Case Study
Length	133 seconds
Production Company	CRAFT
Executive Creative Director	Riccardo Fregoso
President	Riccardo Fregoso
Executive Creative Director	Julien Chiapolini
Creative Director	Cédric Astrella
Creative Director	Sébastien Boutebel
Art Director	Philippe Puech
Art Director	Lauren Haberfield
Art Director	Adriana Luzzatto
Copywriter	Clément Le Bars
Chief Executive Officer (CEO)	Bruno Tallent
Business Leader	Cédric Vanhoutte
Deputy General Manager in charge of Strategy	Erik Bertin
Strategic Planner	Caitlin Bishop
Motion Design Lead	Valentin Audubon
Motion Designer	Karim Victorin
Motion Designer	Valentin Audubon
Director	Jefferson Lellouche
Head of Production	Yannis Cullaz
Agency TV Producer	Arnaud Lemens
Agency TV Producer	Yaël Guetta
Post-production Producer	Caroline de Genis
Assistant Producer	Juliette Paille
Assistant Producer	Charlotte Goguet
Sound Producer	Isabelle Créchet
Director	Mario Schinitakis
Executive Producer	Jean-François Bourrel
Line Producer	Maud Folléa
Production Company	Digital District
Post-production Producer	Didier Le Fouet
Sound Production	The Hot Line
Sound Producer	Aline Bernard
Sound Engineer	Adrien Le Blond