| Title | #TheWaterProject |
| Agency | Walton Isaacson |
| Campaign | #TheWaterProject |
| Advertiser | The Water Project Foundation |
| Brand | The Water Project Foundation |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | #thewaterproject |
| Story | At movie theaters we created stunts in which we gave free bottles of water. But the bottles were almost impossible to open. When people got frustrated making a little effort trying to open the bottles, we showed them how frustrating it is to do a big effort in order to obtain clean drinking water. |
| Philosophy | At movie theaters we created stunts in which we gave free bottles of water. But the bottles were almost impossible to open. When people got frustrated making a little effort trying to open the bottles, we showed them how frustrating it is to do a big effort in order to obtain clean drinking water. |
| Problem | The problem is that people in developed countries does not have a clue that there is 1 billion people that has not access to clean drinking water |
| Result | In progress. We just launched the campaign. |
| Media Type | Interactive Television |
| Length | |
| More Information | thewaterproject.org |
| Creative Director | Martin Cerri |
| Associate Creative Director | César Sánchez |
| Director | Fran Damorim |
| Director | Sebastian Leda |
| Art Director | Andrea Loza Steph Fenter Noral Lam |
| Producer | Shauna Williams Elsa Rubalcava |