Car One - "Love Story"

Leo Burnett Buenos Aires Buenos Aires, Argentina

4312

Title	Love Story
Agency	Leo Burnett Buenos Aires
Campaign	Love Story
Advertiser	Car One
Brand	Car One
Posted	May 2011
Business Sector	Cars
Philosophy	Car One is a used car dealer. All the vehicles undergo a thorough technical check-up in order to classify them as Guaranteed Used Cars. Used cars are like their owners, each has a story to tell. We wanted to do away with the stigma of used cars being sub-par. Car One can provide cars for any moment of your life. Today, when you purchase a vehicle at Car One, what you’re buying is a car with a good history. The campaign includes two spots: "Party" and "Love Story." "Party" uses humor to tell the story of a Car One vehicle that has a little too much fun. "Love Story" is a passionate and thrilling narrative highlighting the love between a couple and their car. For each car at Car One, there's a story that fits with yours.
Media Type	Television & Cinema
Copywriter	Dauquén Chabeldín
Copywriter	Seto
Creative Director	Seto Olivieri
Production Company	URSULA
Agency Producer	Federico Puricelli
Agency Producer	Francisco Tanto