| Title | Big Business |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | March 2010 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Television |
| Creative Director | John Kearse |
| Art Director | Eric Stephenson |
| Art Director | Rob Kottkamp |
| Art Director | Dave Wallard |
| Art Director | Peter Bullis |
| Art Director | Amy Appleton |
| Chief Creative Officer | Pete Favat |
| Copywriter | Greg Nelson |
| Copywriter | Will Chambliss |
| Director | Henry Alex Rubin |
| Production Company | Smuggler |
| Agency Producer | Carron Pedonti |
| Account Manager | Paul Nelson |
| Account Supervisor | Kat Karpati |
| Sound | Mike Secher |
| Editor | Lawrence Young |
| Editing Company | Cosmo Street |