Greg Almeida
Copywriter at Arnold Worldwide
Boston, United States
TitleLittle Red Riding Hood
Campaign Little Red Riding Hood
Advertiser Volvo
Brand Volvo
Product S60 R-Design
Business Sector Cars
Philosophy There’s a little girl, a red coat, the woods and, of course, a wolf. And while the story has been retold and re-written numerous times since Charles Perrault first published it in 1697, Arnold Worldwide has taken a new spin on it. With a red, 325 horsepower Volvo S60 playing a leading role. 
Media Type Television & Cinema
Production Company
Chief Creative Officer
Creative Director
Art Director
Assistant Producer
Business Affairs
Account Planner
Account Planner
Account Manager
Account Manager
Account Manager
Production Company Producer

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