Willem Bos
Executive Producer at CZAR Amsterdam
Amsterdam, Netherlands
TitleIt's different when it's yours
Agency
Campaign It's different when it's yours
Advertiser NN Group
Brand NN
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy NN Group wants to be known as the 'You matter' company: a people-oriented, relatable, and authentic service provider in the long-term financial planning industry. We want our customers to have an experience with our company that lives up to the promise we make. Therefore, ‘You matter’ is not just a slogan; it defines what we do at NN, influencing every department, every employee and every interaction with our customers.
With our ‘You matter approach’, we wish to inspire people to think about what matters most to them, and to instil in them the confidence and wisdom to secure their financial futures. This also means that we take an active role in helping our customers recognise what truly matters to them in life. Our campaigns, focused on understanding the deeper motivations of individuals, and sharing what makes our customers happy, play an important role in this.
In 2016, we launched our new campaign, ‘It’s different when it’s yours’, celebrating the uniqueness of our individual customers. It focuses on those moments in life we all experience, yet we all experience it differently. So even though NN is proud to help millions of families, homes and businesses every day, we know that the family, home or business of each individual customer will matter most to him or her. 
Media Type Television
Length
Production Company
Production Service Company
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Director
Executive Producer
Director of Photography (DOP)
Editor
Music
Sound Designer
Sound Design Company
Producer
Post-production & online
1st AD
Production Manager
Agency
Responsible at NN
Responsible at NN

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