Pip Smart
Executive Producer at Revolver
Portland, United States
TitleTramawineor-two
Agency
Campaign Mixed Meds
Advertiser New Zealand Transport Agency
Brand NZTA
Date of First Broadcast/Publication 2022 / 3
Business Sector Road Safety
Story 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral.
Problem Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads.
Media Type Poster
Length
Production Company
Director
Senior Business Manager
Chief Creative Officer
Senior Art Director
Senior Copywriter
Senior Creative
Senior Creative
Producer
Art Director
Agency Producer
Senior Producer
Executive Producer
Executive Producer
Strategist
Director of Photography (DOP)
Post Production
Editor
Casting
Photographer
Retoucher
Managing Director
Executive Planning Director
Colorist
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Head of Business Partnerships
Business Team Head
Media Agency
Strategy Director
Account Director, Media
Senior Account Manager, Media
Account Manager, Media
Direction & Product Design
Concept
Model Making
Music Composer & & Sound Design
Sound Producer
Sound Design

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