Sensing the need for another Australian in New York, Will Davie relocated from Sydney in 2012.
In Australia, Will was a strategist at Publicis Mojo, Sydney, working across multiple clients. For Coca-Cola Europe he helped successfully relaunch their Burn energy drink across 42 markets, earning awards at Cannes, AWARD and D&AD (in-book). He also worked on their Lion Nathan beer business (Boag’s, Hahn SuperDry and James Squire) and Virgin Mobile, managing a digital CRM platform that won three IAB awards.
He received a BA Communication in Advertising from the University of Technology, Sydney, and prior to moving into advertising he worked as a musician, playing guitar and saxophone.
This year he's also worked on strategic development of Honey Maid's "This is Wholesome" campaign, which won him three Effies, including gold, and a Cannes Lion Grand Prix for "Creative Effectiveness."