Catherine Willingham
Account Manager at Elvis Communications
London, United Kingdom
TitleDon't Go Zombie
Campaign Don't Go Zombie - Virgin Trains
Advertiser Virgin Trains
Brand Virgin Trains
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story Virgin Trains takes action against a nation of mindless zombie drivers with the launch of an innovative Google Street View game.

Brave zombie-rescuers will be catapulted onto any UK street, armed with nothing more than a Virgin Trains ticket machine. To prevent them 'going zombie', players can save mindless motorists wandering the streets by issuing them with train tickets. Successfully 'ticketed' targets are humanised, transported onto a Virgin train and rescued from wasted time behind the wheel. Each month, the highest scoring players will enter a draw to win First Class travel with Virgin Trains.

If caught, the player's Facebook profile picture will be zombified creating a zombie avatar that's launched into the game. The player then has the option to galvanise support from friends by posting a 'rescue me' message on their wall.

And if that wasn't enough frenzied fun, later this summer Sir Richard Branson himself will be appear in the game as a zombie. The public are invited to seek out the Virgin founder and transport him to the safety of a Virgin train using their expertise in targeted ticketing.
Media Type Gaming
Market United Kingdom
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