|Title||Don't Go Zombie|
|Campaign||Don't Go Zombie - Virgin Trains|
|Date of First Broadcast/Publication|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
|Story|| Virgin Trains takes action against a nation of mindless zombie drivers with the launch of an innovative Google Street View game.|
Brave zombie-rescuers will be catapulted onto any UK street, armed with nothing more than a Virgin Trains ticket machine. To prevent them 'going zombie', players can save mindless motorists wandering the streets by issuing them with train tickets. Successfully 'ticketed' targets are humanised, transported onto a Virgin train and rescued from wasted time behind the wheel. Each month, the highest scoring players will enter a draw to win First Class travel with Virgin Trains.
If caught, the player's Facebook profile picture will be zombified creating a zombie avatar that's launched into the game. The player then has the option to galvanise support from friends by posting a 'rescue me' message on their wall.
And if that wasn't enough frenzied fun, later this summer Sir Richard Branson himself will be appear in the game as a zombie. The public are invited to seek out the Virgin founder and transport him to the safety of a Virgin train using their expertise in targeted ticketing.
|Creative Director||Ben Clapp|
|Art Director||Clare D'Andrea|
|Interactive Designer||Stuart O'Neil|
|Account Manager||Nathan Gainford|
|Account Manager||Tom Duckham|
|Account Manager||Catherine Willingham|
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